Zitcha

Backed by OIF Ventures · zitcha.com ↗

Founded: 2022
Offices in: Australia, US
Founders: Jack Byrne, Troy Townsend

Zitcha provides a retail media platform for retailers. Retailers use it to plan, price and optimise advertising campaigns, with an AI assistant called ZITCHAi handling requests. The campaigns are tuned to margin, sell-through and media margin.

Why it matters in Australia: Zitcha has offices in Australia and the US, and OIF Ventures has backed it since an early round in 2022.

Backed by

OIF Ventures first invested 2022 · Early OIF Ventures profile ↗

The summary above was written with AI from the company's own site and its backers' listings, and checked by an editor. Backers, years and rounds are as each fund lists them. Founded year, head office, founders and offices are as OIF Ventures states them. Open roles are read daily from the funds' jobs boards.