Startups
Get the briefing

Happy or Not

Backed by AirTree

Founded
2009

Happy or Not has made software-based customer feedback tools since 2009. A customer presses a smiley button to show how they feel, which lets a company hear from people without asking them to fill in a long survey. It is aimed at companies that want to engage with their customers.

Why it matters in Australia: AirTree has backed the company since 2017, when it invested in its Series A round.

Backed by

The summary above was written with AI from the company's own site and its backers' listings, and checked by an editor. Backers, years and rounds are as each fund lists them. Founded year, head office, founders and offices are as AirTree states them. Open roles are read daily from the funds' jobs boards.